Alella, a European Protected Designation of Origin (PDO), known as the land of wine and flowers

Alella, a small wine region in northeastern Spain, centers around the village of the same name a few kilometers from the eastern outskirts of Barcelona. Alella, one of the oldest in the Iberian Peninsula, dates back to the times of the ancient Romans and occupies an area of ​​approximately 230 hectares in the counties of Maresme and Valles Oriental. Alella’s climate is largely Mediterranean with notable variations between wine-growing sites due to the orography of the land. The economy of the region is traditionally based on agriculture and maritime transport, in particular, viticulture and floriculture account for more than half of the production in these sectors.

Winemaking emerged in the Allela region with the Romans in the 1st century AD and gained sufficient recognition in AD 77. However, the Romans brought more than wine to the region, establishing roads to connect their various provinces. In the Middle Ages, wines from the Allela region were appreciated at Barcelona Cathedral and later became one of the highest quality wines exported to the overseas colonies.

The majority of the wines from this region are crisp, dry, flower-scented whites made from local grape varieties including Xarel-lo, locally called Pansa Blanca, Garnacha Blanca, Viura and French varieties such as Chardonnay and Sauvignon Blanc. Red and rosé wines from all over the region are mainly produced from Garnacha Negra as well as Monastrell, Syrah, Garnacha, Cabernet Sauvignon, Merlot and Tempranillo. The vines in this region are planted at elevations ranging from 195 feet (60 m) to 800 feet (250 m) above sea level, the old vines growing freely while the newer vineyards have been planted on trellis. Alella wines, more than any other, are rooted in the tradition of the Barcelona table, mainly the resurgent and restless Barcelona, ​​which laid the foundations for the greater region today.


The program: Quality European wines: taste the difference is a project funded by the European Union and managed by Unione Italiana Vini and PRODECA for the promotion of European PDO and IGP wines abroad in China and the United States. In order to achieve this goal, the TTD.EU program will organize seminars, workshops and b2b meetings in these countries as well as in Spain and Italy, inviting wine professionals to participate in study trips to Europe. The program, carried out over a period of three years (2021-2023) aims to raise awareness of quality European wines, in particular Italian and Spanish, which share a long tradition and a high level of quality.

The beneficiaries: Unione Italiana Vini is the oldest and most mandated association in the Italian wine market. It represents cooperative, private and agricultural wine companies, bottlers, consortia, associations and manufacturers of wine machines or wine cellars / laboratories, located throughout Italy. Promotora de Exportaciones Catalanas (PRODECA) is a public company created in 1986 and part of the “Ministry of Climate Action, Food and Rural Agenda of the Government of Catalonia”. It supports the agri-food sector and its companies with the knowledge, tools and experience to increase their products in Catalonia and in the world.

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